Hockey Now

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YOUR INFORMATION

Name:
Sex: Male Female
Age: City or Town:
Telephone: Email:

HOCKEY NOW PICKUP

Where do you pick up HOCKEY NOW? (check all that apply) At the rinks Community centres Canadian Tires
If other location, where?

Would you also like to see HOCKEY NOW at... Grocery stores The malls Gas stations
...anywhere else?

READING HOCKEY NOW
How often do you read HOCKEY NOW? Every issue Every other issue 5-6 times/year 3-4 times/yr 1-2 times/yr
Does anyone else in your household read it? No one else At least one other person At least two others More than two others Age of other reader(s): Reader 1 Reader 2 Reader 3
Where do you read HOCKEY NOW? (check all that apply) At the rink At home In the car Elsewhere (please specify)
How much time do you spend reading HOCKEY NOW? < 5 min. 5-10 min. 10-15 min. 15-30 min. 30-60 min.
Would you pay for HOCKEY NOW if it was available at convenient retail locations? Yes No If yes, I'd be willing to buy it for:

HOCKEY NOW CONTENT
What type of coverage would you like to see more of in HOCKEY NOW? (check all that apply) NHL Major Junior Jr. A Jr. B Major Midget Minor Female Special Features College/University Products Instruction Goalies
What do you like best about HOCKEY NOW? What do you like least?

PERSONAL PREFERENCES
What hockey leagues do you follow? (check all that apply) NHL WHL OHL QMJHL BCHL AJHL SJHL MJHL OPJHL Univ/College Other (please specify)
Do you have any children? Yes No What are their ages? 1st child: 2nd: 3rd: 4th: 5th: 6th:
Do you attend a hockey school? Yes No
Do any of your children attend a hockey school? Yes No
Do any of your children play spring hockey? Yes No
How often do you eat out monthly? 1-2 times 3-4 times 5-6 times more than 6 times
What is your favourite fast food restaurant?
What is your favourite beer?
What is your favourite non-alcoholic drink?
What is your primary family vehicle? Make: Model:
Your secondary vehicle? Make: Model:
How often do you or your family buy or rent music CD's, DVD's or Blu-Ray discs? Rarely Once/Twice a month Once/Twice a week Three or more a week
In the next 12 months our family is in the market for a: (click all that apply) New car Used car Motorcycle Boat Snowmobile New home New cellphone Home renovation Hi-Definition TV Game console New camcorder Digital camera New computer Power tools High-end skates Mid-range skates Entry-level skates High-end sticks Mid-range sticks Entry-level sticks
My favourite brand of... ...skates are: ...sticks are: ...gloves are: ...blocker is: ...helmet is: ...protective pads are: ...pants are:
In a year, I spend on equipment. on ice time/registration fees. on hockey-related travel.
Do you ever stay over night at a hotel for hockey-related events? Yes No If yes, for how many nights a year?
Do you coach, or have you ever coached, hockey? Yes No
Have you ever refereed? Yes No
Have you ever managed? Yes No
Are you currently involved in minor hockey? Yes No
Do you play hockey? I currently play. I used to play, but I don't any more. I've never played.
Do you play any other sports? (check all that apply) Golf Baseball/Softball Basketball In-line hockey Ball hockey Lacrosse Downhill ski Cross-country ski Snowboard Soccer Snowmobile Tennis Other sports (please specify)
Do you own any sports-based video games? (check all that apply) Hockey Soccer Baseball Football Golf Other (please specify)
Do you subscribe to any of the following? (check all that apply) Fantasy Pool The Hockey News Local Daily National Daily Sports Illustrated Other (please specify)
How often to do attend an NHL game? never 1-2 times a year 3-6 times a year 7 or more times a year
How often do you watch an entire regular season NHL game on TV? never 1-2 times a month 3-4 times a month 4+ times a month
How often to do attend Junior Hockey games? never 1-3 times a year 4-8 times a year 9 or more times a year
During the hockey season how many times per week are you in an arena? 1 or 2 times 3-5 times 6-10 times More than 10 times

OUR WEBSITE

How often do you visit Hockey Now websites per month (hockeynow.ca, bchockey.com, albertahockey.com, ontariohockey.com)
I have never visited it. less than once 1-3 times more than 4 times

What are your favourite parts of all our regional sites? (check all that apply)
Stories Digital Editions Videos Instruction/Goalies Hockey School Listings
Tournament Calendar Hotel Guide Find Arena/HOCKEY NOW Contests Photo Gallery

Other favourite parts:

If there is anything else you'd like to tell us, please type it here: